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{{Short description|Energy drink}}{{Infobox drink
{{Short description|Energy drink}}
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{{More citations needed|date=September 2022}}
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| name = Lipovitan
{{Infobox drink
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| image = TAISHO LIPOVITAN CHINA VERISON.jpg
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| name = Lipovitan
| image_alt =
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| image = TAISHO LIPOVITAN CHINA VERISON (17).jpg
| caption =
| image_alt = A standard 150ml brown bottle of Lipovitan labelled with Chinese characters
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| type = [[Energy drink]]
| caption = A standard 150ml bottle of Lipovitan
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| abv =
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| type = [[Energy drink]]
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| proof =
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| abv =
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| proof =
| manufacturer = [[Taisho Pharmaceutical Co.]]
| manufacturer = [[Taisho Pharmaceutical Co.]]
| distributor =
| distributor =
| origin = Japan
| origin = Japan
| introduced = 1962
| introduced = 1962
| discontinued =
| discontinued =
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| flavour =
| colour = Bright yellow
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| ingredients = [[Taurine]]
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| flavour =
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| variants =
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| ingredients = [[Taurine]]
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| related = [[Krating Daeng]]
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| variants =
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| website = [http://www.catalog-taisho.com/taisho_p.nsf/WebSearchEdit_AN?OpenAgent&SHKEY=000001 Company website]
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| related = [[Krating Daeng]]
| region =
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| website = [http://www.catalog-taisho.com/taisho_p.nsf/WebSearchEdit_AN?OpenAgent&SHKEY=000001 Company website]
| region =
| color = Bright yellow
}}
}}
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{{nihongo|'''Lipovitan'''|リポビタン|Ripobitan}}, marketed in some English-speaking countries under the name '''Libogen''' and '''Livita''', is an [[energy drink]] manufactured by [[Taisho Pharmaceutical Co.]] and its licensee [[Osotspa]]. Widely available in Asia, it retails in brown-colored translucent 100 ml bottles and has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.
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{{More citations needed|date=September 2022}}
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{{nihongo|'''Lipovitan'''|リポビタン|Ripobitan}}, marketed in some English-speaking countries under the name '''Libogen''' and '''Livita''', is an [[energy drink]] manufactured by [[Taisho Pharmaceutical Co.]] and its licensee [[Osotspa]]. Widely available in Asia, it retails in brown-colored translucent 100 ml bottles, and its contents has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.


== Ingredients ==
== Ingredients ==
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<gallery>
<gallery>
File:A bottle of Lipovitan D, 18 November 2020.jpg|A bottle of the stronger formula Lipovitan D, which contains 1000mg of taurine
File:A bottle of Lipovitan D, 18 November 2020.jpg|A bottle of the stronger formula Lipovitan D, which contains 1000&nbsp;mg of taurine
File:Lipovitan energy drink (Philippines) 01.jpg|Lipovitan in the [[Philippines]]
File:Lipovitan energy drink (Philippines) 01.jpg|Lipovitan in the [[Philippines]]
File:TAISHO LIPOVITAN CHINA VERISON (4).jpg|Lipovitan in [[China]]
File:TAISHO LIPOVITAN CHINA VERISON.jpg|Lipovitan in [[China]]
</gallery>
</gallery>


== History ==
== History ==
The introduction of Lipovitan predates [[Red Bull]]’s precursor [[Krating Daeng]] by 14 years, having been first released in 1962.<ref>{{cite web |url=http://www.taisho.co.jp/lipovitan/museum/history/index.html |title=The Museum of Lipovitan D |publisher=Taisho Pharmaceutical−|access-date=2012-04-30|language=ja}}</ref> [[Arginine]] is the main active ingredient in the modified Red Bull sold in Japan.{{Disputed-inline|text=disputed content|Talk page section="Arginine is the main active ingredient in the modified Red Bull sold in Japan."|date=January 2013}}
The introduction of Lipovitan predates [[Red Bull]]'s precursor [[Krating Daeng]] by 14 years, having been first released in 1962.<ref>{{cite web |url=http://www.taisho.co.jp/lipovitan/museum/history/index.html |title=The Museum of Lipovitan D |publisher=Taisho Pharmaceutical−|access-date=2012-04-30|language=ja}}</ref> [[Arginine]] is the main active ingredient in the modified Red Bull sold in Japan.{{Disputed-inline|text=disputed content|Talk page section="Arginine is the main active ingredient in the modified Red Bull sold in Japan."|date=January 2013}}


== Sponsorship ==
== Sponsorship ==
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==External links==
==External links==
{{commons category}}
{{commons category}}
*[http://www.taisho.co.jp/lipovitan/museum/ Products website] {{in lang|ja}}
*[https://brand.taisho.co.jp/lipovitan/ Products website] {{in lang|ja}}
*[http://www.lipovitan.com Company website] {{in lang|en|es}}
*[https://lipovitan.com/ Company website] {{in lang|en|es}}
*[https://web.archive.org/web/20050913152249/http://www.energy.pulse.de/dosen/lipovitand.html Info] {{in lang|de}}
*[https://web.archive.org/web/20050913152249/http://www.energy.pulse.de/dosen/lipovitand.html Info] {{in lang|de}}


{{Energy drinks}}
{{Energy drinks}}{{Japanese food and drink}}{{nonalcoholic-drink-stub}}
{{nonalcoholic-drink-stub}}


[[Category:Energy drinks]]
[[Category:Energy drinks]]
[[Category:Japanese drinks]]
[[Category:Japanese drink brands]]

Latest revision as of 18:15, 12 May 2024

Lipovitan
A standard 150ml brown bottle of Lipovitan labelled with Chinese characters
A standard 150ml bottle of Lipovitan
TypeEnergy drink
ManufacturerTaisho Pharmaceutical Co.
Country of origin Japan
Introduced1962
ColorBright yellow
IngredientsTaurine
Related productsKrating Daeng
WebsiteCompany website

Lipovitan (リポビタン, Ripobitan), marketed in some English-speaking countries under the name Libogen and Livita, is an energy drink manufactured by Taisho Pharmaceutical Co. and its licensee Osotspa. Widely available in Asia, it retails in brown-colored translucent 100 ml bottles and has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.

Ingredients[edit]

The primary ingredient in the Lipovitan product line is taurine. Stronger formulas of the drink include Lipovitan D, which contains 1000 mg of taurine, 20 mg of nicotinic acid extract (vitamin B3), 5 mg each of vitamin B1, B2 and B6, and 50 mg of caffeine.[1][unreliable source?] Lipovitan D Super contains 2000 mg of taurine and 300 mg of arginine. MAXIO contains 3000 mg of taurine. The warning label on all of its products say not to consume more than 100 ml per day.

Lipovitan products are sold in Japan and in stores in countries that carry Asian products.

  • A bottle of the stronger formula Lipovitan D, which contains 1000 mg of taurine
    A bottle of the stronger formula Lipovitan D, which contains 1000 mg of taurine
  • Lipovitan in the Philippines
    Lipovitan in the Philippines
  • Lipovitan in China
    Lipovitan in China

History[edit]

The introduction of Lipovitan predates Red Bull's precursor Krating Daeng by 14 years, having been first released in 1962.[2] Arginine is the main active ingredient in the modified Red Bull sold in Japan.[disputed – discuss]

Sponsorship[edit]

The Japan national rugby team is sponsored by Lipovitan D.

See also[edit]

References[edit]

  1. ^ I Want More Japan
  2. ^ "The Museum of Lipovitan D" (in Japanese). Taisho Pharmaceutical−. Retrieved 2012-04-30.

External links[edit]

Wikimedia Commons has media related to Lipovitan.
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